Myopia

                                          MARKETING MYOPIA & YOU

We all are well aware of the term marketing myopia for any marketing companies but what does it mean when I am talking about you. What I think we are one of the youngest populated country but unfortunately the concept is prudently prevailing in our own young generation.

The only thing is that we don’t want to look beyond our own constraints so one can say we are confined in a particular area & the interesting thing is that we think we are the still the expertise.  We think that world should move according to us but the truth is just paradox of what we think, as we have to move accordingly with the world.

Remember Charles Darwin theory’ Survival of the fittest’ so here there is need to improve & enhance the lacuna of our knowledge in the dynamic business environment we are into..  The greatest irony lies with the fact that even after knowing the truth we use to ignore them & give so many reasons to justify the fact which is irrelevant & obsolete.

Coming to our great youth icon Swami Vivekananda, he envisaged the dynamism of the world so perfectly that still things are quite relevant & prevalent in our society, so even now the youth are greatest admirer of his thoughts, so for all admirers with due regards understand & implement the great views of Swami Vivekananda & for others understand the dynamism & upgrade yourself.

There is need to adopt & adapt with the changing business environment we are into, with our own essence of knowledge otherwise you will lose your own ground. Even we are falling into the category of cash Cow, very soon there are chances that we will be into the Dog category, so remember how harsh the transition is from Star to Dog.

The need is that there should be continuous improvement that is TQM (total quality management) in you as well as for the company. Organizations should also actively look for this, as one of the most relevant & important aspect for their own employees on the continuous basis as human resource is one the most important aspect for any organization to grow & prosper in the competitive market.

Here we mainly emphasising that one shouldn’t fall into prey of fast changing environment & shouldn’t be succumb to the dynamism of the business market, because of the disease called Marketing Myopia. So better to take pre-emptive step & make yourself upgraded with new technology, market demand as well as in our own domain knowledge.

We are into the globalized world where the transition of knowledge, intellectuality, technology & business market is very rampant so dear friends we have to find as many ways as to improve & understand the essence of the scenario very prudently with wide open mind set & enhance  our own ground in every aspects.

Warm Regards

Hem Jha